Employing brand strategy, Nutshell helped the client to develop a new business name, logo and web site, designed by Organic Media. Having a cohesive brand identity helped her create and maintain a blog and e-newsletter while effectively promoting her brand. Though Global Wisdom is a small business, strong branding helped give it more weight and added a ‘wow’ factor.
Ceres offered sales, motivation and investing seminars for executives nationally. Originally, our client wanted to call his new venture Seminars USA. After presenting several rounds of alternatives, Nutshell convinced him to name the business Ceres Seminars instead, after both the Roman goddess of agriculture, growth, and learning and the small planet. Unlike Seminars USA, Ceres evokes an image and connects to a deeper human need.
Working closely with Nutshell partner Todd Blank Design, we quickly presented two Bay Area e-commerce technology consultants with several different concepts, including the one they chose (shown here), a Calder mobile reinforced by a headline. A professional web presence helped enhance the group’s image and position them as players in online retail architecture.
Project Open Hand
The 40-page booklet was part of Food for Life, a story-driven campaign, which also included billboards, bus shelter ads and public service announcements. The program won a San Francisco Publicity Club award for best campaign.
California State Architect & AIA California Council
The book tells the story of the role state buildings played in shaping California history, following a timeline from statehood to the present. The book was presented to State Architects at a special event, celebrating California architecture’s centennial.
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